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Are you ready for WINter?

 This is an invitation and is NOT mandatory.

Yes!!! My favorite time in this business is upon us…..WINter.

There is a considerable body of research documenting the startling conclusion that during “down times” is by far the best time to capture market share. Don’t believe me? Take it from the chief executive of Procter & Gamble, who was quoted in the Wall Street Journal a few years ago as saying,

“We have a philosophy and a strategy. When times are tough, you build share.”

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